Chirag Rana: Design Strategist
LOOK+ mobile app
- Just point your phone
- Design solid brand image, so that user can recognize an app icon appear with promotional print image and start intereacting with it.
- Targeting the end users of all age...from kids to adults. Design simple user interface that is no brainer. Just point LOOK+ to an image to interact with it using custom UI
- Enabled ecommerce with customized branding for every B2B client such as Victoria's Secret, Warner Brothers, Macy's etc...
- Introduced single action UI during second round, targeted for Small & Medium sized businesses such as Auto Dealers, Fashion Catalogs etc...
- Making Print Interactive
- Connecting my past experience present by adding interactivity to print surface with Image Recognition that triggers Augmented Reality
- Used smartphone based solution that everyone can effort