FCB is one of the largest global advertising agency networks.
I worked at the healthcare unit to design a tablet framework for their healthcare clients such as Bristol Myers, Novartis, and Gerber. The goal behind this project was to design the strategy for tablet framework to customize the native app for health care clients. Using this framework FCB can generate the interactive app within a few days/weeks, whenever healthcare clients release the new drug. This framework was driven by a custom CMS (Content Management System) in a backend.